The Lady Florence has become a cherished legend across East Anglia and beyond. This magical journey began in 1984 when Geoffrey Ingram Smith brought his vision to life. After Geoffrey retired in 1992, the business found new custodians in John and Susan Haresnape, who infused it with fresh energy. With their passion for innovation and marketing savvy, they elevated the Lady Florence's profile, capturing the hearts of both the public and corporate guests alike.

In 1998, their elder son Rhys joined the family business, bringing his energy and creativity to the operation. Rhys played a key role for two years before stepping away, passing the baton to his younger brother Craig in 2000. Though John and Susan are English, both of their sons were born in South Africa, a connection that inspired the family's vision to take the business international.

Building on this ambition, the family acquired the Allen Gardiner, which Rhys skilfully converted before its launch in Durban, South Africa, in 2002. The boat, accommodating up to 45 passengers, was the centrepiece of the family's expansion. Craig and his partner Kris moved to Durban to grow this exciting new venture, while Rhys's contributions helped set the stage for its success. For several years, Craig commuted between Durban and Suffolk, navigating the complexities of managing two small businesses 6,000 miles apart.

By the end of 2012, the family made the heartfelt decision to reunite their efforts in Suffolk. The Allen Gardiner embarked on a remarkable journey, returning to England and arriving in Ipswich in November 2013. Ipswich Borough Council, long supportive of the venture, granted the Allen Gardiner a license to operate on the River Orwell, carrying up to 12 passengers.

Today, the Lady Florence and the Allen Gardiner proudly continue their legacy as part of a close-knit family business. With every cruise, we strive to share not just the beauty of the rivers but also a story of passion, heritage, and togetherness that has spanned generations and continents.